The success of a business is mainly determined by how well it is managed. Good management includes many things like effective marketing and considerate customer service. Strategic insight that will increase the profit of a business does not need to be extremely technical, however, managers often get lost trying to work everything out for their business. Strategy is also rather a vague term that is often not properly understood. Managers who have attended training courses may be familiar with certain strategical concepts that are known to improve the way a business is run, both internally and externally. One makes use of a few circles, and is a simple tool that is used to display the relationship between a business and its clients. This representation can assist managers when it comes to decisions as well. The following is an easy explanation of how the three circles can play a significant role in the operation of your business. The managers of the team will first concentrate on the first circle, and this one is for the needs of their customers. It will determine what the customer values most, perhaps in terms of time or services, etc. When a business explores what their customers need most improvements can be made. Once the first circle's details have been completed the managers can move on to the second. This circle is all about how the managers feel their customers view the business' operations. Now the two circles will overlap, and the extent to which this happens will depend on how well the company is meeting the customer's needs. The managers should keep in mind, even if they are part of a well-established company, that customers don't always voice their opinions. It is usually the case that an entrepreneur or business must work out what product or service will be profitable. Customers won't say much about what they want, but they will buy products that may significantly improve their lives. If a company can sell something that offers many benefits, they will surely be successful. A need that is not voiced by a customer could be a huge opportunity for a company. The last circle needs to contain ideas that relate to how the customer interacts with companies that provide similar services or products. Perhaps your competitors meet your customers' needs more effectively, and the third circle allows you to see this more clearly. Every circle in the equation is important for gaining that competitive edge. Many questions should be asked whilst filling in the empty circles. By answering different sorts of questions the team leaders will easily be able to place relevant information. Questions can also inspire interesting conversations that can lead to positive outcomes. also encourages a business to look more closely at their existing services. Finding out more about customers may lead to the discovery that certain services are actually negatively viewed. With all the collected information, much can be done in terms of the growth and development of the company
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